Tuesday, February 19, 2013

Bridal Show Demeanor


 

So now that you have done your research and decided to be a vendor at a bridal show, what are the next steps for you to take?

After you sign the contract, now is the time to think about how you want to "display" your business during the bridal show. 
  • I'm a firm believer in keeping your decorations to a minimum.  Less is truly more in most cases.
  • If the show sponsor provides you with a list of pre-registered couples, send them a message notifying them of your booth and that you'd love to meet them.
  • One show day, make sure to have a sign prominently displaying your business, marketing materials, business cards, photographs of your work, a registration sheet and a giveaway item.
  • Bring your own linens and florals for your booth.  Create a design that not only will showcase your talent, but also the type of couples your seek.
  • Dress business professional...the way you'd be dressed for any meeting you'd have with vendors and/or clients.  But make sure to wear comfortable shoes.  You'll be standing much of the day
  • Engage the couples that come to your booth.  Don't just stand behind the table to speak. Come near them. Shake their hand.
  • Also take time to visit the other vendors booths. No you won't have time for a long conversation, but introduce yourself, grab a business card and follow-up with them after the show.

Until next time...WEDologize!

(photo credit - www.trufflescatering.com )

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